The way we connect with clients, peers and prospects has changed—dramatically. While traditional marketing methods like print, radio, and even word-of-mouth still have their place, the digital world is leading the conversation now, says Meg Bratley, social media and content manager at Mortgage and Property Investment Magazine, as she outlines in the following overview.
What’s at the heart of this shift?
Well, there aren’t many prizes for guessing that it’s social media. For switched-on mortgage and property professionals, platforms like LinkedIn, Facebook, and X (formerly Twitter) are no longer optional extras—they’re essential tools for growth, reputation, and engagement.
Why social media matters more than ever
Today’s clients are researching online, forming opinions, and seeking out trusted professionals through their feeds. Whether it’s market commentary, housing data, rate changes, or policy updates, they expect it fast—and they expect it where they spend their time: on social.
It’s also the perfect way for professional advisers to keep up to date with the latest news, views and analysis.
And for us here at Mortgage & Property Investment Magazine, we’re embracing that shift. As part of the IFA Magazine family, we’re committed to helping you stay ahead, stay informed, and stay connected by using our social media channels as well as online – and this magazine too.
Where to find us – and why you should
Follow us on socials to get real-time insights, exclusive updates, and behind-the-scenes commentary you won’t always find on our website – https://ifamagazine.com/category/mortgage-and-property/ – although there’s plenty there too of course.
Follow Mortgage and Property Investment on:
🔹 LinkedIn – Mortgage & Property
🔹 X (Twitter) – @IFAMMortgage
🔹 Facebook – Mortgage & Property
Tap “Follow” today and stay connected with the conversation shaping your industry.
What you’ll discover on our socials
We like to go beyond the headlines. Our content not only gives you live updates on housing market trends, regional price shifts, government policies, economic forecasts but also plenty of expert analysis—all tailored to your day-to-day work.
We also showcase professional insights you might otherwise miss. Take, for example, the April 2025 stamp duty changes. When over 53,000 homes hit the market in just one week, our LinkedIn community lit up with expert takes, pricing strategy debates, and reactions from across the industry. It’s a great way to get real insight into what’s going on and it’s hard to get that elsewhere.
Have you tuned in yet?
Our Mortgage & Property Podcast is growing in popularity fast—and for good reason. Each episode features industry leaders chatting with us and diving into what’s hot, what’s happening, and what advisers really need to know when it comes to the mortgage and property markets here in the UK.
🗣️ Follow us on socials to get alerts for new podcast episodes
📲 Listen, share, and join the conversation with your own insights
More than news – it’s a community
We know that professional property and mortgage advisers thrive on developing trust, relationships and accessing real-time knowledge. Our social media platforms are more than broadcast channels—they’re places to ask questions, test ideas, and engage directly with fellow professionals.
💬 Polls, Q&As, knowledge-sharing and commentary
🤝 Network with advisers, brokers, landlords, investors, and thought leaders
💡 Get involved in the conversations that matter to you and your clients
What’s next for 2025?
The outlook for the UK property market remains strong. Many analysts are expecting continued growth in both house prices and transaction volumes—driven by greater affordability, more competitive mortgage products, and rising consumer confidence.
That said, global economic headwinds and UK policy shifts (especially around the Autumn budget) could change the pace. That’s why staying connected via social is more important than ever.
Quick checklist – stay in the loop
- Follow Mortgage and Property Investment Magazine on LinkedIn, X, and Facebook
- Listen to our special edition Mortgage and Property podcasts via social links
- Engage with polls and expert threads on socials
- And share your voice – we want to hear from you
The future is digital
The future of mortgage and property advice is digital, dynamic, and deeply connected. Whether you’re an adviser, broker, investor or industry expert, our social media platforms are here to inform, engage, and empower you and your teams every step of the way. By connecting you with peers right across the industry, we can help you think about what you do and how you it – and it’s not just about the latest product developments. Although we cover those too of course!
So, I do hope you’ll join the conversation, if you’ve not already done so. Your next opportunity—or insight—might just be one post away after all.
About Meg Bratley
Meg is social media and content manager at IFA Magazine. She is focused on engaging our audiences through social media content creation and driving and creating new content online through building engagement as well as enabling peer-to-peer learning. Meg is also the content manager for IFA Magazine’s specialist – and rapidly growing – Mortgage & Property and Insurance & Protection sections.
