Victorian Plumbing (VIC) has had a busy six months. The bathroom retailer took on the relaunch of legacy furniture brand MFI, increased its bathroom order volumes by 12 per cent and acquired a haulage business.
In its efforts to revive MFI from essentially a standing start, the Lancashire-based group has expanded the number of product lines from 600 to 5,500 since its 2025 launch. So far, the brand has contributed £500,000 in revenue, although broker Panmure Liberum estimates that Victorian Plumbing has funded MFI losses and inventory costs totalling £3mn to date.
