A CAR dealership is urgently negotiating with investors to navigate mounting financial challenges, while frustrated customers desperately attempt to reclaim their vehicles.
GVE London, a supercar dealership located in Uxbridge, London, is well known for its social media presence, especially on TikTok, where it has over 1.5 million followers.
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But according to a recent report by Car Dealer Mag, the outlet has filed a Notice of Intention to Appoint Administrators (NOI) with the High Court – a legal step that allows them to temporarily halt enforcement actions from creditors.
Filing a NOI, which does not mean the company is already in administration, simply gives them time to explore options – which could include entering administration or finding a rescue solution.
GVE London, a go-to for wealthy car enthusiasts, specialises in selling luxury supercars and hypercars, with a significant portion of its sales conducted on a Sale or Return (SOR) basis.
Under SOR, car owners entrust the dealership to sell their vehicles on their behalf.
However, reports have emerged that customers who entrusted their cars to GVE London are now scrambling to retrieve them, resulting in chaotic scenes at the dealership, reportedly involving police intervention.
Car Dealer Mag claimed they’d spoken to famed supercar seller Tom Hartley, who told them he had taken numerous phone calls from affected customers.
That includes one who has a Lamborghini on SOR with GVE London, who claimed the dealership’s car park was “full of irate owners”.
Motoring influencer Yianni Charalambous also claimed customers had been attempting to get their cars back.
‘OVERWHELMING’
According to Companies House records, GVE London’s annual accounts are overdue, while the dealership is reportedly in discussions with potential investors regarding a sale or strategic partnership.
However, no agreement has been reached yet.
The dealership’s sales director, George Gehdu, a recognisable figure thanks to the dealership’s aforementioned social media presence, addressed recent rumours on Instagram.
In a post, he wrote: “The past day has been overwhelming. I’ve received both criticism and incredible support – and I want to thank those who have reached out with kindness during such a painful time.
“For the last 10 years, I have been proud to serve as an employee for GVE. From my beginnings as a part-time purchasing assistant to helping grow its profile through sales and social media, I’ve put my heart and soul into representing the brand.
“Because of my visibility, many have assumed I was the owner – but I want to be clear: I have never been an owner, shareholder or had any say on the financial decisions in the business.
“My role has always been focussed on curating deals and connecting clients.
“GVE has been more than just a job for me. It has shaped my life, my career, and introduced me to lifelong friends.
“Whatever happens next, I will always be grateful for the last decade and proud of what we have achieved together.”
In the same post, Gehdu responded to viral videos by Charalambous, clarifying he is not a director and revealing his family has faced death threats amid the dealership’s financial controversy.
The videos have garnered nearly 2 million views in a single day.
GVE London also announced on social media that it is in advanced talks with investors regarding a potential sale and strategic growth partnership.
They expressed confidence in the outcome, despite no final agreement being reached yet.
At the time of writing, the NOI (case number CR-2025-005828) remains ongoing.
Sun Motors has contacted GVE London for a comment.
