Investment trust specialists and industry commentators have called for a campaign to raise investment trusts’ profile, urging the industry to do more to educate investors about discounts and share buybacks and engage younger audiences.

Speaking at an industry event on Friday September 12, representatives of these companies said they hoped a campaign launched by Hub Agency, Quill PR and Warhorse Partners, would help tighten discounts and improve take-up.

At the event, as reported by FT Adviser, the companies launched a white paper, called The Missing Lever: A Blue Print Beyond Buybacks, alongside a screening of a documentary, which featured 23 voices from the industry.

The paper set out steps to address issues in the sector, which include an urgent need to attract new and younger investors.

But there are many aspects to ITs that need to be better understood by a wider range of investors and their advisers.



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