Specialising in complex lending, later life, and short-term finance, Frayling thrives in areas many brokers shy away from. His expertise allows him to say ‘yes’ where others say ‘no’, making a tangible difference in his clients’ lives. This approach has set J Finance apart, building a reputation for tackling challenging cases and delivering successful outcomes.
Looking to the future
Looking ahead, Frayling is focused on sustainable growth and excellence rather than expansion for its own sake.
“The future will hopefully see the firm go from strength to strength,” he said. “I have no interest in becoming the biggest firm in the country, but I do want a high performing team and a home for brokers to help clients from and be empowered and supported to write business with as few hurdles as possible to providing excellent service to their clients.”
His vision is one where J Finance remains a supportive environment for brokers, enabling them to serve their clients effectively and efficiently. Frayling’s leadership aims to foster a culture of empowerment and high performance, ensuring that both clients and brokers thrive.
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