Fanatics Collectibles has launched the first trading card collaboration between its iconic Topps Chrome brand and the viral Labubu franchise.
Created to celebrate the 10th anniversary of the “The Monsters” series, which included the first appearance of Labubu, 2025 Topps Chrome The Monsters 10th Anniversary features artwork by Labubu creator and artist Kasing Lung.
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Artwork from the cards will also mirror special installations that will appear across the globe in support of The Monsters 10th Anniversary Celebration World Tour.
Boxes of the set will feature one pack with five cards, including four Chrome base cards and one Chrome parallel. Parallels include Speckle Refractors, 10th anniversary logofractors, artist facsimiles and sequentially colored parallels. Autographs are limited to just 22 copies per subject.
Labubu dolls have become a viral sensation throughout 2025. (Credit: Fanatics)
Presale orders for the set begin Oct. 20 online at Topps.com and in China via Tmall.
Labubu first appeared in The Monsters book series in 2015 but has since gained viral interest as a collectors item through a partnership with Chinese retailer Pop Mart. Typically sold for $20 to $30 in a “blind box” format, interest in Labubu has surged in 2025, causing extreme price fluctuations on the secondary market — one 4-foot-tall Labubu sold for $170,000 in June during an auction dedicated to the toy franchise.
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Topps’ Labubu set is the latest collaboration between Fanatics and a pop-culture brand in recent weeks. Topps released a 25th anniversary set for the popular SpongeBob SquarePants kids TV show Oct.1, and prices for sealed hobby boxes immediately surged from a retail price of $259.99 to a peak of $550, according to data tool Waxstat.
Fanatics also released a Topps Chrome Disney set in September, which has since seen multiple cards fetch $10,000 or more on the secondary market.
Ben Burrows is a reporter and editor for cllct, the premier company for collectible culture. He was previously the Collectibles Editor at Sports Illustrated. You can follow him on X and Instagram @benmburrows.
