After two failed attempts at listing variance futures on the S&P 500, Cboe is taking a third run at convincing traders to adopt the contracts.

Twenty years after its first try, the exchange is betting a more user-friendly structure and new margin requirements for non-cleared trades will stimulate demand for a new version of a product it delisted in 2022.

“This time, what’s really different – and how the market has changed – is there have been some changes to uncleared margin rules that have

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