Investing in off-plan involves purchasing a property in the early stages of development – before construction has begun. By getting involved early, investors can usually see discounted rates compared to standard market prices.

Virtual reality (VR) technology is rapidly revolutionising the landscape of off-plan investment in the UK property market.

With VR, investors are no longer constrained by geographical limitations when assessing prospective properties. Instead, they can immerse themselves in virtual tours from the comfort of their own homes, gaining a comprehensive understanding of the property’s layout, design, and potential before it’s even built.

This not only enhances convenience but also allows investors to make more informed decisions, potentially mitigating many of the risks associated with off-plan investments.

At the same time, developers can now showcase their projects in stunning detail, providing potential buyers with a realistic and interactive experience. For example, The Gateway – Liverpool utilises the Strive Interactive Customer Experience (ICE) tool to create a 3D recreation of the future property. Mirroring the assets and materials that will be used in the development, the virtual tour allows investors to get a proper understanding of what the finished property will look like.

With VR technology, buyers can now explore every corner of a property, inspecting details such as layout, design, finishes, and views, all from the comfort of their own home. This immersive experience enhances buyer engagement and could help them make more informed decisions about purchasing off-plan properties.

Further Reading: Learn more about buy-to-let and how it works, or discover the risks of off-plan property investing with our 2024 property insights!



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