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Grant Cardone has more than $4 billion in assets under management through his real estate investment firm, Cardone Capital. He has built a vast real estate portfolio that focuses on multifamily apartment complexes.
Cardone recently shared one of his secrets in an interview clip that he posted on TikTok. He explained that real estate investors are competing with financial institutions that care about the numbers. These “machines” don’t care about the color of the house, who rents it, and other details. They look at properties solely as investments.
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After explaining what the largest competitors think, Cardone shared a story about one of his investments and dropped a gem in the end.
“All real estate has to be activated,” Cardone stated in the interview.
This mentality can shift how you view real estate and potentially help you generate more profits in this asset class.
Cardone shared how he bought a multifamily property with a 77% occupancy rate and upped it to a 95% occupancy rate within 72 hours. When asked how he did it, Cardone explained that he used social media to spread the word and fill vacancies.
By promoting the property on social media, Cardone was able to activate the asset and produce more cash flow. However, Cardone’s approach was more strategic than just telling his friends about the new property. The real estate mogul has built his personal brand for decades, to the point where millions of people know who he is.
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This large audience gives Cardone a head start with any property. He can promote new deals to a large number of people and fill vacancies quicker than the average investor. His efforts to build a brand around himself and his properties make it easier for him to activate his investments.
When you’re looking for a primary residence, it’s a very personal decision. Factors like the neighborhood and schools come into play. The search for these properties also gets more personalized. For instance, you may want an open floor design, a specific color, and other details.
