Relaunched lender Private Label has introduced a “rockstar” range, aimed at individuals for those who are “talented, stand out, and defy conventional norms”.
The range features interest-only lending up to 90% loan to value (LTV), including into retirement, and has flexibility around self-employment and complex income.
It also accepts professional individuals with less than 12 months’ trading history and will consider foreign nationals who have been living in the UK for fewer than a year.
The range will also accommodate large loans exceeding £5m.
For brokers wanting access to the rockstar range they should contact Brightstar Financial, who have a dedicated Private Label team.
Private Label was founded by Stephen Knight, Barry Searle, Jeff Knight, Simon Knight and Godfrey Blight and worked with a number of smaller, centralised lenders to design mortgage products in the late 1980s.
The company was then sold to General Motors and became GMAC-RFC, and after the financial crisis, it was transferred into Paratus AMC.
Brightstar bought the website and registered the company around eight years ago, with Paul Brett (pictured) joining Brightstar Group to relaunch the proposition earlier this year.
Private Label offered “tailored solutions and customised pricing based on individual risk assessments, with a client-centric approach offering personalised mortgage solutions through in-depth understanding of each client”.
It has an exclusive panel of strategic partnerships with lenders that will prioritise Private Label applications for loans of £500,000 or more.
Brett said: “We’re really excited about this new chapter and believe that Private Label will appeal to a wider range of intermediaries in providing solutions they can’t find elsewhere. The Rockstar Range of mortgages is our first launch in this next evolution of the Private Label brand.”
Bradley Moore, Brightstar Group deputy CEO, added: “We have never been shy of innovating and this next tranche of lending for Private Label is a return to ‘true exclusivity’ with the end goal being to assist even more borrowers with complex scenarios.”
Anna is currently the deputy editor for Mortgage Solutions and editor for Specialist Lending Solutions. She has worked as a journalist since 2019, having secured her Gold Standard NCTJ diploma from News Associates in a fast-track six-month course.
She started her career as a report at specialist publication The Insurance Insider covering a wide range of areas before joining Mortgage Solutions and Specialist Lending Solutions in 2021.
In her role, she helps put together and structure the news agenda for the day and writes up press releases, reports, interviews, analyses and exclusives across both titles. She also commissions blogs for Specialist Lending Solutions and hosts online masterclasses and in-person events across the business.
She has been shortlisted for three journalism awards, which include BIBA Journalist and Media Awards Scoop of Year Award in 2020, Headline Money Mortgage Journalist of the Year Award (B2B) in 2022 and 2023.
Prior to being a journalist, Anna worked in ecommerce across Snow + Rock, Cycle Surgery and Runners Need websites, and before that worked at specialist financial PR firm Rostrum.
In her spare time, Anna enjoys reading, seeing live music, and cooking for friends and family. When she gets a chance, she also enjoys hiking, skiing and indoor rock climbing.
