The Mortgage Advice Bureau has seen adviser numbers continue to grow as it reveals a strong performance in 2024.
According to its latest results, the number of advisers at the Mortgage Advice Bureau increased over 2024, rising by 1.2 per cent to reach 1,941, compared to 1,918 that was recorded in 2023.
This is a trend that has continued into the current year as the number of mainstream advisers as of March 14 2025 sat at 1,985.
The number of advisers was not the only finding to increase as the revenue per mainstream adviser similarly rose, growing by 12.3 per cent to £138,700.
MAB founder and chief executive, Peter Brodnicki, added 2025 had begun strongly and in line with expectations, with many AR firms anticipating growth in adviser numbers this year while maintaining a focus on increasing profitability through higher productivity.
“We also have the opportunity to scale our invested businesses and build upon the impressive adviser productivity levels they are already achieving to deliver strong and sustainable shareholder returns over the long term,” he said.
Elsewhere, gross mortgage completions increased by 3.9 per cent to £26.1bn over 2024.
Mortgage completions, which included product transfers, rose from £25.1bn. This complemented similar growth which was uncovered in the bureau’s revenue and profit, which rose by 11.3 per cent and 16.7 per cent respectively.
As a result, MAB’s revenue grew to £266.5mn while its gross profit rose to £81.9mn.
Brodnicki, said: “MAB achieved strong financial growth in 2024 and, by doing so, maintained its long track record of outperformance and market share growth in all market conditions.
“Strategic spend on technology and digital marketing continued to increase, supporting our plans to deliver a higher level of sustainable growth and future-proof our operations.
“Aligning our business model to evolving customer preferences for research, advice and seamless transactions will enable advisers to access more potential customers and retain an increasing number of existing ones.”
tom.dunstan@ft.com
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