Balasubramaniam (pictured), who previously operated a wedding planning service, believes there is a greater need for mortgage advisers at the moment.
“There’s no doubt that the current market is challenging but I honestly believe that we are needed more than ever,” she told Mortgage Introducer. “I always said as a wedding planner that it was something that people wished they’d had in hindsight if they didn’t engage the services of one, and it’s similar with a mortgage broker.
“Clients might start off thinking that they don’t need us, but quickly realise what a game changer it is working with someone who knows their stuff. I’ve run a business through two recessions and if I’ve learnt anything, it’s that if you put your client’s interests at the heart of what you do, provide incredible service and go above and beyond, you’ll survive – and ultimately come out stronger the other side.”
Based in Sussex, Balasubramaniam joined The Mortgage Mum as a new broker in 2022. The Mortgage Mum had been founded just three years earlier by Sarah Tucker and Jamie Lewis, and today it is a female-led collective of over 30 self-employed, UK-wide brokers, working with more than 50 lenders. Its value of lending overseas was £200 million in 2023.
What is the outlook for the mortgage industry in 12 months’ time?
Balasubramaniam, who works with clients across the country, is optimistic that the industry will be more stable in a year’s time, and acknowledges there is still some volatility.
