How important are mortgage brokers for homebuyers?
Rice described Gen H’s partnership with brokers as the bedrock of the business and said the value of a good broker cannot be overstated.
“Homebuyers need a reliable guide to a complex market,” he noted. “Products need to change, and sometimes become more complicated, to address evolving customer needs. But product innovation can only find a place in the market if there are brokers who are willing to take the time to understand the new product and determine whether they can use it to deliver better outcomes for their clients. In this sense, brokers play the critical role of midwife to product innovation.”
Rice urged brokers to make sure they are across the detail of all the new affordability solutions that are available in market. As a lender that aspires to drive change through innovation, he said, it is absolutely essential that customers are getting the high quality advice required to make the right decisions.
“We start with the needs of the homebuyer and work backwards to find the right solutions to solve their problems,” he explained. “We’ve had this ethos from day one, and it’s reflected in our customer-centric product design.
“We are unusual in the market in having built proprietary software to serve our customers across both loan origination and servicing. Controlling the customer experience is essential to us.”
