Phillip Stansfield, managing director of the Cornish Cheese Company, said the company goes to about 45 county shows during the year, with the Royal Cornwall Show being the best financially for the firm.
He said while it does bring in a lot of money, the chance to meet current and new customers and showcase its products were bigger positives for the company.
“We do make a bit of money here, but it’s a bit more than that,” Mr Stansfield said.
“It’s about putting our brands out there, putting tasters out there and getting people to like it and hopefully carry on buying it throughout the year, not just at this show.”
Nick Vincent from farm machinery business Vincents echoed Mr Stansfield’s thoughts.
“In our trade, people buy off people and these shows are a massive part of that,” he said.
“It can really stimulate business for the rest of the year and over the next few years.”
