Apple TV+ has become the latest streaming service to increase its prices.
The platform has upped its monthly fees from £8.99 to £9.99 – that’s double the price it launched at six years ago.
The price of an annual subscription has stayed the same at £89.
If you are a new subscriber, you’ll have to pay the increased rate as soon as you sign up.
For existing subscribers, the new fee will apply to their next monthly bill.
Money has contacted Apple for comment.
Disney+, Netflix and Paramount+ have all upped their prices in the past year.
How can you cut costs?
If you want to keep your Apple TV+ subscription, but don’t want to pay the new fee, there are some tactics you try…
Make the most of free trials
Existing customers on a rolling contract can cancel penalty-free and take up short-term free trials if they’re eligible. This is a temporary solution, but it will mean you can watch your shows for up to six months for nothing.
According to MoneySavingExpert, you can get up to six months free with certain EE, O2 and Virgin Media offers.
If you’ve recently purchased an Apple device, you might be able to get three months for free.
Apple offers a seven-day free trial for new customers, and Money found deals available for a month-long trial for new and existing customers.
Check your bank rewards
Some bank accounts offer Apple TV+ as a free perk for customers, so it’s worth checking if it’s something you can claim.
For example, Barclays Blue Rewards members or Premier customers get access for no charge – even if they’re already Apple TV+ customers.
Make sure you check all the terms and conditions of any new bank account you sign up for.
Committing could save you
If you know you can afford it and you’ll use Apple TV+ for a year, it’ll work out cheaper if you commit to an annual plan and pay upfront.
You’ll end up paying £89 for a year of access, instead of £119.88 if you pay monthly.
Rotate, rotate, rotate
It might sound like a hassle, but you could save by rotating your streaming services.
Just sign up for the one that has a show you are interested in and cancel it once you’re finished before selecting a new one.
