A consumer champion has named its best brands of the year.

Every 12 months Which? picks out the businesses that have offered exceptional products and services while providing top customer care.

There are 13 categories – here are the winners in each one: 

Retailer of the year

Winner: John Lewis 

Why? It is loved by shoppers buying a wide range of products, offering great value for money and “first class” customer service. 

Travel brand of the year

Winner: Trailfinders

Why? It topped just about every category it is rated in, with judges calling it a “brilliant option” for planning a holiday. 

Trusted trader of the year

Winner: LCM Flat Roofing 

Why? The family-run business in Gloucestershire had reviews frequently mentioning how staff go above and beyond to help customers. 

Utilities brand of the year

Winner: Zen Internet 

Why? This beat out Octopus Energy and Talkmobile for the award, with it scoring top in Which?’s customer score rankings. 

Baby and child brand of the year

Winner: Nuna

Why? Judges praised the brand for the launch of its Pipa Urbn infant car carrier car seat and its “top performance” across a range of products. 

Banking brand of the year 

Winner: Nationwide

Why? The building society won for its “superb performance” across current accounts, savings, mortgages and credit cards and for being the “only current account provider” willing to maintain its branch network.

Best value appliance brand of the year

Winner: Beko

Why? This was down to its track record of providing products at “great value for money” without compromising on quality. 

Customer service brand of the year 

Winner: Zest Car Rental

Why? Customers said it consistently goes out of its way to resolve their problems and Which? found it has very clear pricing. 

Electric car brand of the year

Winner: BMW

Why? It impressed the judges with its passion for innovation and performance, with its cars consistently scoring high in Which?’s lab tests. 

Health and personal care brand of the year

Winner: Braun

Why? It produced the best product in Which?’s testing and offered “impressive performance and value for money”. 

Home entertainment brand of the year 

Winner: Samsung

Why? Half of its soundbars were named in Which?’s Best Buys products list, with judges praising it as a “remarkably consistent brand”. 

Insurance brand of the year 

Winner: NFU Mutual

Why? Customers praised its real value for money, particularly for car and home insurance. 

Renewables installer brand of the year

Winner: Kimbletech LTD 

Why? Which? praised its “outstanding” approach to customer education, sustainability and energy efficiency. 



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