Access Financial Services has hired three employees from an online marketing agency to enhance the support and experience it offers to advisers.
Their first task will be to refresh existing marketing assets, overhaul design and content and provide brokers with enhanced marketing collateral.
The new team will go on to develop a new Access FS website that is more search engine friendly with a view to generating more leads for advisers. The hires will also support advisers with ongoing social content and manage all the mortgage and protection brokerage’s personalised microsites.
Nick Jones, mortgage sales and marketing director at Access FS, said: “Bringing the whole team in-house allows us to enhance our support for brokers while overhauling our external look and feel. The team will enhance existing marketing assets and generate new marketing collateral, provided to brokers free of charge. The vision is to create or refresh 150 personalisable items, including social media posts and to provide advisers with their own website to generate leads for the advisers.
“We’re always looking to recruit experienced senior brokers and if we can support them with great social content and personalised marketing collateral that can help them grow their deal volumes, we become a more attractive proposition to advisers looking to expand and develop their businesses. And by improving our personalised adviser microsites, we hope to generate more organic leads for advisers, too.”
