Technology provider Mortgage Brain has onboarded Mortgage Force and Affinity Group to its hub.
Brokers from both firms will have access to Mortgage Brain hub’s five modules, namely sourcing, criteria, affordability, submissions, and CRM.
This latest development increases Mortgage Brain’s number of onboarded users to over 2,000 since its formal launch in September.
Mortgage Force managing director, Kevin Duffy, said: “Onboarding onto Mortgage Brain Hub has been a genuinely collaborative journey built around shared goals and a clear focus on how technology can genuinely support our advisers day to day.
“The bespoke training and ongoing support have been critical in helping our team understand not just how to use the platform, but how to get the most value from it.
“The willingness on both sides to invest time, listen, and adapt has made a real difference, and we are confident that Mortgage Brain Hub will play a central role in supporting our advisers and their clients.”
Mortgage Brain said its hub creates a fully joined-up way of working, with complete connectivity across systems, reduced duplication, and faster case progression.
The hub supports advisers in managing client relationships more effectively, while protecting client data and supporting ongoing compliance requirements.
Mortgage Brain has invested in ongoing assistance, education, and customer success with a multi-channel training approach that includes live webinars, on-demand video guides, articles, and access to live chat support.
Affinity Group managing director, Jamie Lewis, added: “From the outset, Mortgage Brain demonstrated a genuine commitment to partnership.
“Working closely with us to understand our business and ensure we transitioned to the Mortgage Brain Hub at the right time, when its capabilities fully matched our requirements.
“Their carefully planned onboarding and training programme supported our advisers every step of the way, enabling a smooth and confident adoption of the platform.
“As a result, the Hub now forms a core part of our technology strategy, and we’re excited about its future development and long-term potential.”
tom.dunstan@ft.com
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