Photo: Noel Leeming
Criminal charges have been filed against retailer Noel Leeming for alleged breaches of the Fair Trading Act.
The Commerce Commission said it relates to its long-running price promise, which is their commitment to match any competitors’ price.
But the commission said the claim is misleading and had limitations and conditions which weren’t made obvious to customers.
It said fine print should not contradict advertising claims.
In response, Noel Leeming’s owner, the Warehouse Group, said it was baffled by the Commission’s decision to press charges and maintains it has not committed any offence.
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